TokyoPop Goes Wireless

Lately there has been more and more news about cartoons on cell phones. Here’s yet another one but this one is in the US. TokyoPop is teaming up with UClick to distribute Princess Ai on cell phones starting later this summer. The goal of including the Courtney Love inspired manga is to attract more of the teenager key demographic.

“We feel that teenagers – who are our core audience – are into cell phones,” said Kathryn Klingler, director of licensing for TokyoPop.

I’ve heard bigger understatements before but not by much.

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