Our little site has come a long way since it’s beginnings on blogger. It took a year for us to move off the free hosting site but when we did we introduced advertising on the site that managed to support the us despite being exclusive to webcomics. With the changing times we have adjusted, not just to make more money, but the shear convenience of having someone else host was too much to pass up.

Managing advertising kind of sucks. Project Wonderful changes all that by reinventing advertising. They give us the power to choose what ads appear on our site. The entire online advertising experience was made transparent, trustworthy, and fair – as well as more profitable. The way they do advertising is different from what you might be familiar with, if you’re use to networks like Google AdSense. Project Wonderful uses an auction to get things done, but one where anyone can be the high bidder at any time. It’s called the Infinite Auction.

You get the best deal.

Instead of setting a fixed price for advertising we use the innovative Infinite Auction model. These auctions are like the auctions you’re familiar with on sites like eBay, but with the difference that they have no set end date. Rather, they go on for as long as the advertising opportunity is offered! To buy advertising on a site, you simply tell Project Wonderful what you want to pay and when you want to pay it. You can buy ads that run right away, or that start a week down the road. It’s your choice!

That’s really all there is to it. These two pieces of information form a bid, and if you’ve made the highest bid, your ad is displayed. And you can cancel bids, and make new bids, at any time. You’re in control! But it gets even better, with free advertising! Unless a minimum bid has been set by the publisher, bidding starts at $0, which can mean free advertising for you! If your bid is at $0, and you’re the high bidder, you won’t pay a cent. And no matter what you’ve bid, if you’re the only bidder, you still won’t pay anything until another bidder joins in!

Just specify how much you want to pay.

Every bid you place is in CPD, which stands for “cost per day”. A bid of $1 CPD for a week means you’re willing to pay $1, per day, for one week of advertising. The most this bid will end up costing you is $7: one dollar each day for seven days. Your ad is displayed only when you’re the high bidder. Any time when you’re not the high bidder, you’re not charged a cent. But don’t worry: your outbid bids remain active until they expire, and can still become the high bidder in the future, when any higher bids have expired. This lets you set long-term bids on sites that capitalize on dips and lulls in bidding.

Like most auction sites, there is also proxy bidding. This means that if you can win the auction without bidding your maximum bid, you will. For example, if someone else has bid $1 and you’ve bid $5, your bid will only be increased to $1.10 to outbid them and become the high bidder. Your maximum bid is never revealed to others, and in case of a tie for high bidder, the earlier bid takes precedence.